About Us

Hello, my name is Tracy Cruz Johnson. I've spent more than 25 years working with enterpreneurs and business owners, helping them navigate opportunities and challenges to reach their goals. I began my career in New York as a Commercial Litigation and Bankruptcy Attorney before transitioning to real estate. For the past 17 years, I've served as a Commercial Real Estate Agent with Long & Foster Real Estate’s Commercial Division and Fairfax Mosaic Office in Virginia. I am excited to bring my experience, insights, and commitment to delivering outstanding results to my clients at Touchstone Business Consulting.

Team

Expert Team

Franchise and legal professionals with real-world experience - bringing clarity and precision to every decision.

Proven Results

Hundreds of successful franchise evaluations and buyer placements - each guided by data, strategy, and measurable outcomes.

Personalized Guidance

Advisory support tailored to your franchise journey - from evaluation to negotiation, every step built around your goals.