Touchstone Business Consulting

ABOUT US

Hello, my name is Tracy Cruz Johnson. I've spent more than 25 years working with entrerpreneurs and business owners, helping them navigate opportunities and challenges to reach their goals. I began my career in New York as a Commercial Litigation and Bankruptcy Attorney before transitioning to real estate. For the past 17 years, I've served as a Commercial Real Estate Agent with Long & Foster Real Estate’s Commercial Division and Fairfax Mosaic Office in Virginia. I am excited to bring my experience, insights, and commitment to delivering outstanding results to my clients at Touchstone Business Consulting.

PROCESS

How We Help You Make the Right Franchise Decision

We follow a process built on insight, precision, and your best interest.

01

Discovery & Alignment

02

Opportunity Shortlisting

03

FDD & Agreement Review

04

Market & Territory Analysis

05

Financial Due Diligence

06

Validation & Brand Comparison

07

Price & Term Negotiation

08

Decision Support

INDUSTRY

Franchise Opportunities Across Diverse Industries

Child Education

Invest in the future by partnering with leading child education franchises that shape young minds while building sustainable business growth.

Automotive

Drive your success with established automotive franchise opportunities in a growing industry supported by consistent consumer demand.

Building Servicing

Build a solid business foundation with proven property maintenance and facility service franchises designed for recurring revenue.

Food & Beverage

Partner with trusted food and beverage concepts that offer structured operations, strong brand appeal, and scalable growth potential.

Healthcare

Invest in health-focused franchises offering essential care and wellness services in one of the fastest-growing global markets.

Home Services

From cleaning to renovation, home service franchises provide steady income streams through high-demand, repeat-customer markets.

Retail

Retail franchises combine brand visibility with efficient supply chains, giving investors a proven model backed by strong consumer recognition.

WHO WE WORK WITH

For Those Seeking Freedom, Income, and a Future Through Franchising.

We work with franchise buyers — professionals, entrepreneurs, and investors who want to enter franchising with clarity, not chaos. No matter your background, our process adapts to your goals, risk profile, and budget, ensuring you make the right move.
Our clients include:

First-time investors exploring ownership opportunities.
Experienced business owners looking to diversify into new industries.
Multi-unit operators expanding their portfolio.
Corporate professionals transitioning into business ownership.

TESTIMONIALS

Streamlined Workflow For Optimal Results

Ready to partner with a consulting company that truly cares about your investment and success!

"The team provided exceptional guidance throughout our franchise journey. Their expertise and support made all the difference."

Sarah Johnson

Franchise Owner

WHY FRANCHISE

What Makes Franchising a Smarter Investment

Franchising gives you the framework, brand power, and systems of a proven business — helping you build ownership with lower risk and higher clarity.

Franchises come with built-in structure — proven systems and operations already in place, refined through real-world success.

Franchising gives you brand strength, proven systems, and ongoing support from day one. With expert training and shared resources, you grow with structure.

Absolutely. Once your first location is stable, you can expand into multiple units without rebuilding from scratch.

Franchises offer predictability and sustainability — with recurring revenue streams, brand marketing, and operational systems built to last.

CONTACT US

Talk to someone who’s on your side.

BLOG

Stay informed with expert advice and industry updates

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Your Franchise. Your Investment. Our Clarity.